With a plethora of optiona available in the market, looking for a results-driven skincare line made from natural, effective and cruelty free ingredients that will promote clear and healthy skin, minus the hefty price tag, is a tough call! Well, worry not because Formula 10.0.6 has made its way to the UAE! Know all about it as we chat with Hadley & Peyton Bell, Brand Communication Directors and 4th Generation Bell Family, founders of the brand.
How did Formula 10.0.6 begin?
Formula 10.0.6 (pronounced ten-o-six) first launched in 1933 when our great-grandfather purchased a cleanser from a chemist. This original cleanser is what today’s product, So Totally Clean, is based on! In 2010, our family redesigned and relaunched Formula 10.0.6 as a full skin care collection with masks, cleansers, moisturizers. scrubs and acne treatments. For 87 years, we have remained family-owned and operated!
What is the meaning of the name?
Ten-O-Six is the prescription number given to the first product created by our family chemist in 1933. The formula was for a deep pore cleansing product that is still in our collection today.
We added the word “Formula” to communicate our mission to create and formulate skincare products for a lifelong journey that is elevated and celebrated through affordable, effective, and fun products.
What is the USP of the brand?
- Four generations of researching ingredients, using products daily and refining formulations have taught our team what works best and feels fabulous.
- Great skincare does not have to be super expensive! No inflated price tags and complex regimens – just great, simple skin and body care that deliver big results.
- Active botanicals stand at the heart of each and every one of our products. Our entire collection includes carefully sourced, expertly paired and environmentally conscious formulations that deliver results people deserve.
- We deliver products to inspire the self-care journey by tapping into our well of goodness: a good team, good practices and good ingredients.
What is skincare according to Formula 10.0.6?
We connect skincare to loving and taking care of oneself. We believe that skincare is not a single morning, day, or night. Skincare is a lifelong journey.
What would be a typical skincare routine using formula 10.0.6 products?
- Cleanse and purify skin with Best Face Forward or One Deep Attraction
- Scrub off excess oil and dirt with Three Times Sublime (up to 3x/week)
- Hydrate with Picture Perfect Day (with SPF!) or Thirst No More
- Cleanse again at night to wash off makeup, dirt, and grime accumulated during the day
- Choose a mask based on skin specific desire – a mud mask like Pores Be Pure will clarify complexion and Get Your Glow On peel mask will brighten
- For an extra deep extraction, apply Down To The Pore strips to nose, chin and forehead
- Nourish with PM Perfector before bed!
What are the hero products of the brand? So Totally Clean, Draw It All Out, Three Times Sublime, Seriously Shine Free
What are the products suitable for the UAE weather?
- Best Face Forward as an everyday, skin-clarifying foaming cleanser. This contains passionfruit to help balance complexion and green tea to pacify troublesome skin.
- Take Back Control contains charcoal beads that work their way into pores as you apply to remove toxins, dirt, and oils for a shine-free more balanced complexion.
- Seriously Shine Free is a lightweight, daily moisturizer that controls shine and excess sebum build up. It works well under makeup in hot, humid areas where skin can accumulate unwanted oils.
- Keep Me Clean clarifying wipes allow you to freshen up anytime, anywhere!
Tips for skincare at home.
- Keep it simple and effective! By using a few great products consistently over a long period of time you will be able to take care of your skin and see benefits. A simple skincare routine can include a cleanser and moisturizer every single day as well as a face mask or an exfoliating scrub 2-3 times a week.
- When possible, take the time to indulge in a more complex skincare routine! There is nothing better than creating a spa-like experience in the comfort of your own home. Go through a more complex regimen with multiple steps (such as cleansing, exfoliating, multi-masking, toning, and moisturizing) so you can chill out, relax, and look after your skin.
- Understand your skin! Notice how your skin changes in different environments, how it reacts to different products and how areas of your complexion differ as well. This will allow you to switch up your products when necessary and pay more attention to problem areas.
**Formula 10.0.6 products are available for purchase from www.Beautysolutions-me.com , Virgin Megastore (in store and online), Namshi.com, Lifestyle Gulf (Online) and Golden Scent (Online)