The trick to beauty lies in Minimalism

by yogalife_user
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These days we are faced with a plethora of products and we end up using a lot without achieving a lot at the end. Do we really need so many products? Can we take a minimalist approach to beauty and go through our routine with just 3 products? If yes, what would they be? Neelam Keswani, Founder and MD of tells you all about a minimalist beauty routine.

What are the benefits of a Minimalist beauty routine?

In my opinion, minimalist beauty would be achieving one’s goal with the use of simple tools, makeup and so the final result would be enhancing one’s natural beauty, not overwriting it. A few years ago, I got my beauty routine down to a minimum and It’s one of my favourite areas I’ve simplified as that’s often where I start my day. It’s amazing to look back now and see how many products I kept — thinking I needed them.

Tips on a minimalist routine from Neelam.

After getting comfortable with my minimalist beauty routine, I began replacing products (as needed) with the ones I frequently reached for. I would say that using a minimum of multipurpose and clean products would be at the heart of minimalist beauty. Also, I noticed a great difference in the appearance of my skin with using the same ingredients over time.

My current routine includes products like TATCHA The Deep Cleanse Exfoliating Cleanser – with natural fruit exfoliant that thoroughly but gently lifts impurities and unclogs pores while leaving skin soft and hydrated. I follow it with Pixi Beauty Rose Tonic toner which helps to tone, balance pH, minimize redness and calm skin. The last step is a multi-purpose moisturizer with SPF, my current favorite is Drunk Elephant Umbra Sheer Physical Daily Defense SPF 30 Infused with raspberry seed and marula oils, Umbra Sheer delivers essential moisture and minimizes the look of fine lines and wrinkles for skin that appears healthy and preserved.

Neelam Keswani

Neelam Keswani

Founder and Managing Director | was founded in February 2015 after Neelam became frustrated at not being able to find the beauty and make-up brands she loved in the region. Combining Neelam’s love for makeup and her business acumen, Glamazle offers a fast and fun experience, with the world’s leading beauty and cosmetic brands available at just a click and delivered speedily to consumer’s doorsteps.  Now leading the way for e-commerce in the beauty sector in the region, the site has continued to go from strength to strength, with over 300 brands and 10,000 SKUs including cult, niche and much loved brands The Ordinary, Drunk Elephant, Glow Recipe, Elf, Tata Harper and many more.  Neelam is a graduate of University of Cambridge Business School in Marketing Management.  When not working, she loves to spend time with her family, enjoys working out and of course keeping her finger on the pulse and discovering the next big trend in beauty.

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