We all want to be healthy, now more than ever and many of us have already started making better health-conscious decisions such as consuming plant-based products and switching to natural alternatives in order to lead a healthier lifestyle. That being said, food on it’s own is not always sufficient to provide the body with the nutrients and vitamins it needs. Thus, it’s extremely important to incorporate reliable health supplements in your daily routine in order to strengthen the foundation to your health and body. If you’re not a big fan of conventional supplements that come in the form of pills, powders or tablets – then rite. is what you need! Delicious gummy vitamins, designed to boost energy, immunity and promote a healthy digestion – better still, it’s 100% vegan! Viki Shah speaks to Founders Guillaume and Sebastien to find out more.
Whether you’re a busy parent, student, athlete, outdoor explorer, traveler, dieter… whoever you are, rite. is here to elevate your everyday. rite. is the solution to all recurring problems such as lack of energy, poor sleep, weight control, hair loss and stress. They provide the perfect balance between efficiency, quality and taste using the most premium and healthy ingredients for your wellbeing. The reason rite. is different from other supplements in the market is its clean formulas, made from plant-based ingredients which ensures real and safe results, as well as filling any nutritious gaps in your diet. The gummies are made with fruit pectin, a natural fibre found in plant cell walls and are the most concentrated in the skin of fruits, providing the most natural flavours.
Are we having a Gummy moment in the wellness world?
We would not say it’s a gummy moment. Gummy vitamins exist in the market since decades. What’s happening now is that new indies brands are coming up with a better positioning, a better marketing and a better approach. Before gummy vitamins was seen as a candy that you give to your kids. But today, adults want also to have fun and enjoy taking care of themselves with something they like. So, a lot of new brands appeared through social media and know how to speak to their consumers that make the gummy trendier and the supplement category sexier than before.
Do you believe gummies are here to stay? Are they the only way Gen Z will take their vitamins?
Even if it can be seen as a trend and a social media product, we notice that a lot of brands in the health/supplement/plant-based industry want to launch their own line of gummy vitamins. It’s easy to take, no need water to swallow, it’s tasty enjoyable and for some brands it is more efficient than classic pills. Generation Z is really influenced now by opinion leaders and influencers. So if you have Kim Kardashian taking gummy vitamins every day for sure, it will stimulate them to get gummies. It allows new generations to see health as a pleasure, not something related to medication.
What are gummy vitamins made of?
A lot of gummy vitamins are still made with gelatine. That’s banned and not appreciated by a lot of consumers. The alternative is using natural fruit pectin as we do, that is 100% plant based. Then, the other difference is that a lot of brands are using only a mix of synthetic vitamins. So you see a label with 12 to 15 vitamins but at the end there is no much innovation and it’s not efficient. Our difference is that we use a complex mix of natural plants, vitamins and amino acids to make sure it works and bring a real value added.
What should adults know before buying gummies for themselves?
They should look at the labels and check the ingredients. If you see any sweeteners, bulking agents, fillers, additives, preservatives, artificial ingredients such as maltodextrin, titan dioxide, modified starch, maltitol etc. you should go away from it. It should be the most natural possible with plants, fruit pectin, no coated sugar, low in calorie. They should also look at the ingredients mix and the daily value they offer. A lot of brands offer supplements with low daily value.
Has there been a shift in people’s views on vitamins due to the pandemic?
Of course, without doubt! People are getting more and more health conscious, they try to understand the origin of the ingredients, how it has been made, by who and where. They are reading the labels and they are becoming more and more educated. We all want to become healthier by reducing our sugar content, high calories products, trying to diversify our diet, eating veggies, fruits, supporting local production, doing exercise etc. Our body is our fuel and our best weapon to fight against any virus or bacteria.
Rite means the ritual, a rite, something you do every day, a habit that you incorporate to your daily lifestyle. Just do it rite.
rite.’s current range of gummy vitamin supplements:
ENERGY – Multivitamin Daily Booster – It will help to fight fatigue, boost energy and support your immune system. It is made with plant extracts such as Ginseng, Guarana, Acerola combined with Vitamin C, B-Vitamins, L-Arginine and amino acids. For best results it is advised to have two gummies after your breakfast.
SLIM – Healthy Digestion for Daily Balance – This will ensure a healthy digestion and curb your food cravings and support weight management. It is made with Probiotics, botanical extracts such as Artichoke, Fennel, Pineapple stem, Cola seed and L-Carnitine an amino acid. It is advised to have 2 gummies after your lunch or in the afternoon as a guilt free snack!
You can order 1-month supply (139 AED), 2-month supply (250 AED) or 3-month supply (355 AED) with free shipping all over the UAE in 48 hours.
For more information or to order your rite gummies you can visit http://www.myrite.co/
rite. is a new brand that specialises in clean gummy vitamins for adults. The concept was developed in Dubai by two friends Guillaume and Sebastien, then developed alongside pharmacist and nutritionist experts in a certified laboratory in France. The delicious vitamin gummies are 100% vegan, made with fruit pectin, natural flavours and reduced in sugar. The mission of the brand is to change the way we think about vitamins and make having our daily vitamins a fun, delicious and healthy experience.